UPCEA Announces 2014 Marketing Award Recipients

103 Recipients Receive Honors Across 27 Categories for Excellence in Marketing
 
WASHINGTON, D.C., October 23, 2014 -- UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2014 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership.
 
This year, UPCEA is honoring 103 recipients for their excellence in 27 awards categories across 8 divisions: Print Publications, Print Advertising, Outdoor/Exhibit Signage, Broadcast Advertising, Mixed Media Campaign, Most Improved, Strategic Recruitment Marketing Plan, and Interactive Media.
 
“Many creative and marketing departments are under increased pressure to deliver impactful campaigns that connect with adult learners,” said Jennifer Wooley, Chair of UPCEA’s Marketing, Enrollment and Student Services Network. “The submissions for this year’s awards demonstrate that many of our members are accomplishing these goals.”
 
Award recipients will be honored at the UPCEA 23rd Annual Marketing and Enrollment Management Seminar, on November 6 in Atlanta, Georgia.
 
The 2014 Marketing Award recipients are:
 
Print Publications
Catalog/Tabloid, 4-Color

  • The University of British Columbia, Continuing Studies, UBC Continuing Studies Fall 2013 Course Calendar, Gold
  • University of Colorado Boulder, Division of Continuing Education, Continuing Education Spring 2014 semester catalog, Silver
  • NYU School of Professional Studies, Strategic Marketing and Communications, Summer Intensives Bulletin, Silver
  • Rice University, Glasscock School of Continuing Studies, Fall 2014 Course Catalog, Bronze

Catalog/Tabloid, Color Cover
  • NYU School of Professional Studies, Strategic Marketing and Communications, Summer 2014 Bulletin, Gold
  • NYU School of Professional Studies, Strategic Marketing and Communications, Fall 2014 Bulletin, Silver
  • San Diego State University, College of Extended Studies, Catalog Series, Bronze

Annual/Anniversary Report/Magazine
  • Northwestern University, School of Professional Studies, Continuum Magazine, Gold
  • Embry-Riddle Aeronautical University, Embry-Riddle Aeronautical University's President's Report, Silver
  • Utah State University, Regional Campuses & Distance Education, 2013 Annual Report, Silver
  • Georgia Institute of Technology, Georgia Tech Professional Education, Georgia Tech Professional Education 2013 Impact Report, Bronze

Brochure/Booklet
  • University of Pittsburgh, College of General Studies, What's Next General Information Booklet with Customizable Step-down Sheets, Gold
  • Ferris State University, Extended and International Operations, School of Digital Media Brochure, Silver
  • UCLA Extension, Department of the Arts, Master of Interior Architecture brochure, Bronze
  • Utah State University, Regional Campuses & Distance Education, Regional Campus Viewbook Publication Series, Bronze
  • University of Richmond, School of Professional and Continuing Studies, Summer Study Abroad 2014 Brochure, Bronze

Postcard
  • Northwestern University, School of Professional Studies, Summer Writer’s Conference Postcard, Gold
  • University of New Mexico, Continuing Education, Substance Abuse Studies – Postcard, Gold
  • Embry-Riddle Aeronautical University, Student Greeting Postcards, Silver
  • NYU School of Professional Studies, Strategic Marketing and Communications, Summer Direct Mail Postcard, Bronze

Newsletter
  • University of Pittsburgh, College of General Studies, CGS Alumni Newsletter, Gold
  • Kennesaw State University, College of Continuing and Professional Education, OLLI Newsletter, Silver
  • University of Minnesota, College of Continuing Education, CCE Current, Bronze

Poster
  • Boise State University, Educational Technology, Poster, Gold
  • University of New Mexico, Extended Learning, Summer Class Infographic Poster, Silver
  • University of Richmond, School of Professional and Continuing Studies, Summer Study Abroad 2014 Poster, Bronze

Miscellaneous Print Pieces
  • Montana State University, Extended University, Living Colors: Microbes of Yellowstone National Park, Gold 
  • University of British Columbia, UBC Continuing Studies, Writing Centre Bookmark, Silver
  • University of New Mexico, Anderson School of Management Executive and Professional Education Center, Executive MBA Informational Mailer - 2013-2014, Silver
  • Ferris State University, Extended and International Operations, Admit Packet, Bronze
  • Oregon State University, Professional and Continuing Education, Professional Development for Brewers and Cider Makers Ad, Bronze

Print Advertising
Single Ad
  • NYU School of Professional Studies, Strategic Marketing and Communications, New York Times Global Energy Advertisement, Gold
  • Embry-Riddle Aeronautical University, Embry-Riddle Aeronautical University Aviaiton 101 ad, Silver
  • University of Richmond, School of Professional and Continuing Studies, Sometimes you have to go back 4 color print ad, Silver
  • Tulsa Community College, Continuing Education and Workforce Development, Tulsa People General CEWD Ad, Bronze
  • California State University, Northridge, The Tseng College, "Teach to Your Students’ Strengths" ad,Bronze
  • University of New Mexico, Continuing Education, Story of New Mexico – Ad, Bronze

Print Ad Campaign
  • Rollins College, Hamilton Holt School, 2013-2014 Holt Print Campaign,Gold
  • University of New Mexico, Extended Learning, Tradiciones Ad Campaign for Taos News, Silver
  • Ferris State University, Extended and International Operations, Spring 2014 Print Campaign, Bronze
  • University of Pennsylvania, Penn PLE, Master of Liberal Arts and Post-Baccalaureate Studies Kimmel Campaign, Bronze

Outdoor/Exhibit Signage
Outdoor Billboard/Signage
  • Oregon State University, Ecampus, “Top-ranked” Outdoor Campaign: Oregon State Degrees Online, Gold
  • Northwestern University, School of Professional Studies, Summer Session Poster, Silver
  • UCLA Extension, UCLA Extension Billboard Awareness Campaign, Bronze

Transit
  • Memorial University of Newfoundland, Distance Education, Learning and Teaching Support, Memorial@Home Toronto Transit Posters, Gold
  • Embry-Riddle Aeronautical University, Asia Recruitment Bus Wrap, Silver
  • NYU School of Professional Studies, Strategic Marketing and Communications, Summer Intensives Subway Poster, Silver
  • McGill University, School of Continuign Studies, For What You've Got In Mind Transit Advertising, Bronze

Trade Show Exhibits
  • Utah State University, Regional Campuses & Distance Education, RCDE Free Standing Pull Up Banners, Gold
  • Kansas State University, Global Campus, Kansas State University Global Campus Display, Silver
  • Mississippi State University, Center for Distance Education, Distance@STATE Branding Displays, Bronze

Outdoor Campaign
  • Rollins College, Hamilton Holt School, 2013-2014 Holt School Billboard Campaign, Gold
  • University of Nebraska at Omaha, Division of Continuing Studies, University of Nebraska at Omaha Bachelor of General Studies Degree Campaign, Silver
 
Broadcast Advertising
Radio
  • University of Missouri, Mizzou Online, Finish Like a Tiger Radio Ad, Gold
  • Kansas State University, Global Campus, On Track Radio Spots, Silver
  • University of North Carolina at Chapel Hill, William and Ida Friday Center for Continuing Education, The Friday Center Pandora Radio Campaign, Silver
  • University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning, UW Flexible Option Radio Ad,Bronze

Television
  • Ferris State University, Extended and International Operations, Ferris Statewide 2014 Television, Gold
  • Kansas State University, Global Campus, Graduate commercial, Silver

Broadcast Advertising Campaign
  • University of South Carolina Palmetto College, USC Palmetto College Broadcast Campaign,Gold
  • Kansas State University, Global Campus, On Track broadcast advertising campaign, Silver
 
Mixed Media Campaign
  • Georgia Institute of Technology, Georgia Tech Professional Education, Georgia Tech Professional Education Reengagement Campaign, Gold
  • Mississippi State University, Center for Distance Education, Distance@STATE Branding, Silver
  • Memorial University of Newfoundland, Distance Education, Learning and Teaching Support, Memorial@Home Stakeholder Campaign, Silver
  • Ryerson University, The G. Raymond Chang School of Continuing Education, 2013 - 2014 Marketing Campaign: SOARING, Bronze

Most Improved
  • University of New Mexico, Substance Abuse Studies – Brochure, Gold
  • Southern Methodist University, Continuing and Professional Education, Nonprofit Leadership Brochure, Gold
  • Rollins College, Hamilton Holt School, Holt School Website Redesign, Silver
  • University of Wisconsin Extension, Continuing Education Outreach & E-learning, University of Wisconsin Health Information Management and Technology website, Silver
  • University of Pennsylvania, Penn PLE, College of Liberal and Professional Studies Website – Most Improved, Silver
  • Harvard University, Harvard Kennedy School Executive Education, Harvard Kennedy School Executive Education Integrated Marketing Strategy, Bronze
  • The Pennsylvania State University, Penn State World Campus, The New Penn State World Campus Social Media, Bronze
  • The University of British Columbia, Continuing Studies, Redesign of the UBC Continuing Studies Website, Bronze
 
Strategic Recruitment Marketing Plan
  • University of Nebraska, University of Nebraska High School Virtual Scholars Program, Gold
  • California State University, Chico, Center for Regional & Continuing Education, OLLI at CSU, Chico Membership & Fundraising Plan, Silver
  • Columbia University, School of Continuing Education, Columbia Summer 2014, Silver
  • University of Pennsylvania, Penn PLE, Master of Environmental Studies Strategic Recruitment Marketing Plan, Bronze
 
Interactive Media
Website
  • University of Wisconsin-Extension, Division of Continuing Education, Outreach and ELearning, University of Wisconsin Health Information Management and Technology website,  Gold
  • University of California, Irvine, University Extension, Continuing Education Website - Responsive Design, Gold
  • Rollins College, Hamilton Holt School, Holt School Website, Silver 
  • The University of British Columbia, Continuing Studies, UBC Continuing Studies Website, Bronze
  • Ranku, UNC Online Site Redesign, Bronze

e-Communication
  • California State University, Northridge, The Tseng College, Online Master of Arts in Educational Administration ebrochure, Gold
  • UCLA Extension, UCLA Extension Newsletter, Silver
  • Georgia Institute of Technology, Georgia Tech Professional Education, 2014 GTPE e-Newsletter: The Cohort, Bronze
  • Colorado State University, OnlinePlus, ValuEd blog, Bronze

Streaming/On-demand Content
  • Oregon State University, Ecampus, Ecampus in 30 Seconds – Oregon State University Ecampus, Gold
  • Rice University, Glasscock School of Continuing Studies, Become What You Want to Be, Silver
  • UC Irvine Extension, Paralegal Career Story, Bronze
  • Oregon State University, Professional and Continuing Education, Chamber Music Workshop 2014 Video, Bronze
  • Simon Fraser University, Continuing Studies, Electronic Information Session for the Next-Generation Transportation Certificate, Bronze

Mobile Marketing
  • UC Berkeley Extension, University Extension, UC Berkeley Extension Responsive Website, Silver

Online Display Ads
  • UCLA Extension, Figueroa Courtyard Online Display Ad/Website, Gold
  • Boise State University, Educational Technology, Web Video Promotion Series, Silver 
  • NYU School of Professional Studies, Strategic Marketing and Communications, Art Crime Symposium Interactive, Silver
  • Georgia Tech, Georgia Tech Professional Education, Georgia Tech Professional Education Advanced Problem Solving Course: Awareness/Enrollment Campaign Utilizing Digital Media, Bronze
  • University of Delaware, Professional & Continuing Studies,  Program Information Session interstitial static banner ad, Bronze

Interactive Media Campaign
  • Kennesaw State University, College of Continuing and Professional Education, CCPE Promotional Videos, Silver
  • Embry-Riddle Aeronautical University, Embry-Riddle Career Services interactive media campaign, Silver

Miscellaneous Interactive Media
  • Syracuse University, University College of Syracuse University, Winterlude Microsite, Gold
  • Georgia Institute of Technology, Professional Education, Gerogia Tech Professional Education Holiday Card, Silver
  • Georgia Tech, Georgia Tech Professional Education, Changes Coming to ISO - Content Marketing Strategy, Silver
  • University of California Irvine, Extension, "Rip ‘em Eaters" Social Media Infographics, Bronze
 
 

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UPCEA is the leading association for professional, continuing, and online education. Founded in 1915, UPCEA now serves most of the leading public and private colleges and universities in North America. The association serves its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues. Learn more at upcea.edu.

CONTACT:  
Molly Nelson, UPCEA Director of Communications and Marketing, 202.659.3130, mnelson@upcea.edu