Meet the Director: Jim Fong
Jim Fong has more than twenty years working as a marketer and researcher in the higher education community. Prior to joining UPCEA’s Center for Research and Consulting, Jim worked as a higher education strategic marketing consultant and researcher for two firms and prior to that was the Director of Marketing, Research and Planning for Penn State Outreach. As a consultant, Jim worked with over a hundred different colleges and universities. While at Penn State, he was responsible for managing teams of marketing planners, competitive analysts, market researchers and enrollment management staff.
Jim continues to teach graduate and undergraduate marketing and research classes for Drexel University, Penn State University, Duquesne University and Framingham State University.
Prior to his career in higher education, Jim worked as director of research for a large advertising and marketing agency in New England and director of analytics for what was the nineteenth largest global research company at the time.
Jim has contributed to the following published works, “The Final Word, Marketing Online Education Programs: Frameworks for Promotion and Communication,” (IGI Global, Fong. J., 2011), “Improving the Relationship between Continuing Education Leadership and Marketing Directors,” (Continuing Higher Education Review, Fong, J., Vol. 73. 2009), “Marketing Distance Education: The Importance of Strategy and Context,” (The International Handbook of Distance Education, Fong, J. and Bailey, N., 2007) and “Making the Decision for Market Research: Determining the Need and Competency,” (ACHE Journal, Fong, J. and Miller, H., 2006).
Jim holds an M.B.A., an M.S. in Applied Statistics and a B.S. in Mathematics, all from The University of Vermont.
Director, Center for Research & Consulting
P: (814) 308-8424