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| UPCEA Center for Research and Consulting Market Research Findings |
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The UPCEA Marketing Survey was created over a decade ago to address strategic planning, budgeting, and staffing issues. The survey has evolved over the years, and this year's goal has been to add greater continuity in how institutions plan, budget and staff on a longitudinal basis. |
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Number: Item number: 9
Shipping Weight: 0lbs. 0oz. |
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$295.00 |
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The goal of the survey is to address the following questions:
- Are our marketing departments organized well enough to meet the changing needs of professional and continuing
education?
- Are our marketing departments resourced well enough to meet the changing needs of professional and continuing education
and the competitive marketplace?
- Do marketers have the appropriate skills to effectively utilize the many tools that the field of marketing has to offer?
- How are marketers using metrics and accountability measures in their operational decisions?
- Are marketers budgeting appropriately based on the goals of their professional and continuing education units? |
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